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Euskadi launches"Basque Country" brand to boost its overseas presence 

 The Basque Government has launched the brand "Basque Country" to boost foreign Euskadi and strengthen internationalization in the areas of economy, tourism, culture and institutional action, a strategy it plans to invest 120 million euros in four years.

The Basque Government has presented this project to an audience which included representatives from business, universities and research culture of the Basque Country.

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