San Sebastian is the second town of the State with the higher hotel room profitability during 2012.
This study claims about San Sebastian: " This city has benefited from the loyalty of its close foreign market, which compensates the drop of the Spanish demand.”
"These results show the wisdom of betting on the configuration of municipal policies that promote a more differentiated tourism, maximize the attractiveness of public spaces, investment in equipment and unique events, preserving the balance of capabilities to prevent oversupply. All this is managed through new governance systems more professionalized and greater business involvement. "
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