The iconic luxury brand seduces in Paris with a collection of the disruptive architecture of Bilbao and the Guggenheim Museum as its background. This is very important for Bilbao because Loewe belongs to Louis Vuitton brand which is the largest global luxury emporium. That means the image of Bilbao will be showed worldwide.
Stuart Vevers, the creative manager of Loewe ,claimed talking about Bilbao and its latest collection:" I went there to learn about its architecture, I considered very interesting the fact of applying the graphics architecture of the city to the collection. I wanted also to show the contrast between the modern and classic aspects of th city."
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